Monday, August 1, 2011
What's In A Name
Jeanicia Rochelle Elder’s business gained its inception in 1997 when she declared her love for all things media. Since then she has moonlighted for several companies including: Acadiana Open Channel, The Bridge Ministry of Acadiana, and several Houston area churches. Only this year did she did she take the plunge to enter the business world.
ByJRochelle is a multi-media creation company specializing in graphics, video production [for web, television, and mass presentation]. ByJRochelle uses creativity to get your message across while remaining sensitive to the image of your company. You can visit our temporary website to view work samples. Before I introduce you the work, let me answer a question fan, Derix Dugan: Why ByJRochelle?
9 years ago when I met the man who I eventually married you always found me creating something. At the time we met, it was clothes. My grandmother taught me to sew; I eventually acquired a sewing machine with which I would make gifts for friends and family. Gregory randomly suggested that I create my own line of clothing called, yep you guessed it, J Rochelle. When Gregory and I rekindled our friendship, he began to encourage me to harness my talents. Although people continually told me all along that I did excellent work and recommended me to other people, I never thought that I could be a business. Gregory motivated me to not wait for someone to hire me, and hire myself. It reminded me of “J Rochelle”. As our relationship grew I started to seek alternate outlets for my creative talents and created an online portfolio, aptly titled JRochelle Media Productions.
A few months ago, I created a Facebook page to generate fans and create a temporary place to display my work. Once you get so many fans, you have the option of creating an official name. With the help of my husband I started to brainstorm possible ideas. He thought the title of my temporary portfolio , “J. Rochelle Media Productions” and even the title of my photography division, “Captured By J. Rochelle” were too long. I wanted to pick a name that communicated the vastness of my work. Finally, Gregory said, “ByJRochelle”! It was perfect. I like the idea that the name does not limit my business, because when you see “ByJRochelle” you never know exactly what it will be: a video, graphics, pictures, a resume. The possibilities are endless.